Within an organization like this, everything centers around the project Kerzner, Earlier, I mentioned that external factors such as changing regulatory policies and market volatility could be considered threats in a standard SWOT analysis.
Non- project based companies usually focus on one product and try to market their product to the customer. However, many companies further compartmentalize these elements into two distinct subgroups: Internal and External.
The questions outlined above are just some examples you may have to consider.
Another looked at the sector or sub-sector for which the investment is sought. From there, the decision-makers list the strengths and weaknesses as well as opportunities and threats. Position yourself as an expert focused on this market, which very few agencies can claim to do.
Include growth strategies for expanding into larger but related markets — such as medium-sized hospitality businesses — in the near future.
What are your most negative brand attributes?